Martel Media designed the project’s website, featuring the STADIEM avatar, a super-connected human cartoon that guides the audience through the webpages and emphasizes the human aspect of next generation media technologies. The first STADIEM open call organized by our team was a huge success thanks to a well-orchestrated multichannel communication strategy consisting of over 100 direct one-to-one emails, reaching out to amplifiers (FIWARE, BDVA), a cartoon video, a social media campaign tapping into communities of innovators, and an informative webinar that attracted top talent.